As you know Esmée was the spokeswoman and face of B.Tempt’d of Fall 2010 and it was recently announced she would also be the face of the Spring 2011 collection. According to the website Lingerie Buyer B.Tempt’d made gains over the past year. And I couldn’t help but conclude Esmée had her fair share in the success.
We added the recently released advertisement of the Spring 2011 campaign in our gallery. I personally liked the fall campaign over this one, but I still think it’s amazing Esmée is part of an amazing brand and supporting the Susan G. Komen Foundation.
Both Wacoal and b.tempt’d have been making gains over the past year as the brands continue to develop.
Now offering a 20 percent discount to new independent accounts for their first delivery (until June 2011) their new agents have opened a total of 12 new accounts, including the launch of b.tempt’d in Selfridges, with an emphasis on building retailer-supplier partnerships. This, coupled with PR and marketing campaigns such as the appointment of singer Esmee Denters as the face of b.tempt’d for SS11 and major consumer press coverage, has resulted in big sales gains for both brands.
Over the past year Wacoal has experienced a 24 percent increase in retail sales whilst b.tempt’d has seen a sales increase of 64 percent. They will look to continue this upward trend throughout 2011.
Esmée Denters, a dutch 23 year old singer/songwriter, discovered - as one of the first - throughout 
